Redesign magic: handful of months and iterations later... plus a special gift - just for you

We’ve been keeping a secret: after many hours of tweaking, coffee-fueled design sprints, and color-shade debates, Kicksta.co has a brand-new look.

This isn’t just a fresh coat of paint. We reimagined the entire experience - from features and pricing to how you navigate growth.

What went into it

• 12 design drafts (yes, we tested that many layouts)

• 96% faster load time

• One-click insights: cleaner layout for pricing, transparent and easy-to-understand features, and use-case examples for creators, freelancers, agencies, and small businesses

• Transparency by design: clear sections for growth, engagement, security, and analytics - all in one place

• Turned user feedback into action - the site now shares information that users actually ask for

From the outside looking in

You probably remember our old website; our new website looks nothing like it. Hence, the “new website” 😀 label we stuck to it. Now, we’re going to cover, on a broader, larger scale, through sharing insights what went into making this project a reality, and what we wanted to achieve with it:

1. Main goal ⚽️

We wanted the site to finally speak the same language as our audience. Clearer product storytelling, transparent features, and a smoother way to explore everything Kicksta offers. No smoke, no mirrors - just growth, explained simply.

2. “Before” vs “Now” 🪞

Before: outdated design, slower response time, and messaging that felt… not inviting.

Now: sleek, modern, lightning-fast. The content actually shows off Kicksta’s value (without making you dig for it). Basically, we went from dial-up vibes to streaming-in-4K.

3. The Redesign Process? 🔢

• few months of preparation to successful execution.

• 5 internal brainstorms + agency collaboration.

• 2 design iterations + 1 art direction switch.

• countless hours, 5,850 coffees, 1,950 Red Bulls, and 3,900 sweets later… voilà. Totally worth every drop, can, and bite. 🍫⚡️

4. Unexpected Wins or Struggles 🏆

Lesson learned: scoping and planning matter a lot. Redesigning everything at once = chaos. Migration was trickier than expected - too many moving parts - but pulling it all together was a win in itself.

5. Cool Stats or Highlights 😎 📈

Registration rate: +8.33%

Engaged sessions per active user: +22.51%

Engagement rate: +5.89%

Bounce rate: –5.02%

Translation: the new site isn’t just prettier, it’s actually working.

6. Personal POV (Igor our Marketing team lead 👨‍💼)

What part of the final site are you most proud of? Why?

“I’m proud how we made each website segment more user intuitive and inline with our audience. The site is more aesthetically pleasing and creative in expression, but more product-centric than before, which is a hard mix to achieve.”

What would you have done differently in hindsight?

“Nothing differently.”

If this redesign were a movie, what would its title be? 😂

“Everything, Everywhere, All at Once.”

Only for You ➡️ 20% Off (Exclusive to Newsletter audience only)

Our Newsletter family is very important to us, and we always want to try and find way to repay you and give you somewhat of a different experience than the Kicksta users that are not part of our newsletter. For this ocassion we decided to go with 20% off on first month of your subscription. 🥳 

Just Use code NEWWKICKSTA20 checkout and enjoy a sweet 20% off on first month of your subscription.

We built this site for creators like you. To make it easier to explore, compare plans, and get excited about growth. Stay tuned: we’re already cooking up more tools, insider tips, and surprises.

P.S. Hope you like our new website! Enjoy exploring it! 🤩

Phil