Sydney Sweeney’s Jeans Broke the Internet. 💣👖

A place for exciting reads about making awesome content

Author

Phil
August 06, 2025

Sydney Sweeney’s Jeans Broke the Internet. 🧬👖

We saw it. You saw it. The internet definitely saw it.

American Eagle dropped a campaign featuring Sydney Sweeney with the headline “She Has Great Jeans” - and while the pun was intentional, the backlash was not. What was meant to be clever quickly spiraled into a conversation about exclusion, genetics, eugenics (yikes), and what not to do in brand messaging.)

🔍 Lessons from AE’s Ad Meltdown (So You Don’t Replicate It)

Here's what creators & brands like you can take away:

  • 📣 Intent ≠ Impact

Just because it’s clever to you doesn’t mean it won’t fall flat - or offend.

  • 🛑 Echo chambers lie

Test your ideas with your actual audience, not just your team.

  • 📉 Silence costs more than a misstep

AE’s delayed response hurt more than the ad. Always show up.

  • 🚀 Loyal fans > Viral reach

When it hits the fan, your real followers are your best PR team.

Close Friends = High Engagement

Adding your followers to Close Friends? It’s the move right now. You stay top of feed and feel exclusive. (Spoiler: Kicksta does this automatically. hehe)

Edit like a Pro (without actually being one)

Instagram just dropped Edits - their brand-new, official app made for creators who are over switching between CapCut, 4 editing tabs, and a prayer.

From multi-layer timelines and AI captions to green screen magic and zero watermarks (finally), this app is a Reels game-changer. You can even get performance insights like skip rate and follower breakdown.

TLDR: Edits offer:

  • timeline-based multi-track editing

  • green screen, AI animations, captions, voice‑FX, and cutouts

  • up to 10-minute clips, HD/4K export, and no watermarks

  • content planning tabs (Ideas, Inspiration, Drafts)

  • and built‑in Reels performance insights - including skip rates and follower/non-follower data

Pro Tips for Making the Most of Edits + Kicksta

  • Capture and edit within Edits, then post via Kicksta—automate engagement, watch your growth.

  • Use the Insights tab to identify top-performing snippets and double down.

  • Batch content like carousels or tutorials quickly using Idea notes & draft placeholders - schedule posts while Kicksta handles the followers.

P.S. Our site got a makeover. It's 🔥. You should peek.
P.P.S. No weird slogans. Promise.

Until next time,

Phil